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Email Marketing Formulas and Key Indicators

Yesterday, I finished Email Marketing by the Numbers, written by good friends Chris Baggott and Ali Sales. I would recommend this book to any marketer, regardless of whether or not you’re leveraging...

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Content Tip: Monroe’s Motivated Sequence

My son, Bill, is taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually...

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The Marketing Genius of Jim Irsay

On Sunday, the Indianapolis Colts defeated the Tennessee Titans to become the AFC South Champions. Before the game, however, Colts owner Jim Irsay ran an absolutely brilliant marketing campaign over...

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Issuu: A Tool for Marketing, Not Just Magazines

Issuu is often associated with the thriving online shelter magazine industry, burgeoning fashion magazines, and other niche interest groups. But Issuu, with its easy-to-create PDF flip books, can be an...

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How Relationships Drive Revenue Webinar Series

During the month of June, my friends and clients, Right On Interactive and TinderBox, joined forces to create a fantastic webinar series about how relationships drive revenue. Right On Interactive, a...

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Balihoo: Local Marketing Automation

Today we had Shane Vaughan on the radio show discussing local marketing automation. Shane is CMO of Balihoo, a company that provides local marketing automation services. Balihoo is a marketing...

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Supporting Sponsorships without Selling Your Soul

Without sponsorships, we wouldn’t have much of a blog. That means that you’re benefiting from our sponsors, too! With sponsorship funding, we’re able to continue to improve the design of the site, roll...

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Infographic: The Road to Modern Marketing

I love marketing and everything it represents. In my opinion, marketing is special because it brings together a number of talents and factors: Human behavior – predicting the behavior of humans and...

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My Online Marketing Checklist in Prioritized Order

There’s a ton of things that need accomplished to fully leverage an online marketing strategy, but I’m often amazed at the priority that companies place each item on the checklist. As we take on new...

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Social Media: A World of Possibilities for Small Business

Ten years ago, marketing options for small business owners were fairly limited.  Traditional media like radio, Tv and even most print advertising were just too expensive for small business. Then along...

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This Fat Guy Loves Coca-Cola Marketing

I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is,...

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Infographic: Closing the Gap Between Sales and Marketing

The topic of the changing sales funnel is on every company’s mind. A big part of the change is how we look at sales, and more importantly, how the strategy of sales and marketing are more aligned than...

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Infographic: Event Planning and Marketing Blueprint

When I think back on some of the incredible events I’ve attended, like Webtrend’s Engage, ExactTarget’s Connections and BlogWorld Expo – I’m always blown away at the number of moving parts to an event...

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Stop Killing Cause Marketing

When a student needs money for a school lunch, it’s of little or no consequence to them where the money is coming from. They’re just hungry and need funds. It’s not just school lunches, it’s student...

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Infographic: Penguin 2.0 How to Stay on Google’s Good Side

It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of...

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Infographic: Email, Wanted Dead or Alive

Despite being deemed outdated and “put to bed” by new technology, email is still a vital component of the way individuals and businesses communicate.  Digital natives are indeed using social networking...

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Infographic: The Power of Individualized Marketing

Remember when Nike introduced its Just Do It campaign? Nike was able to achieve massive brand awareness and scale with this simple slogan. Billboards, TV, radio, print …‘Just Do It’ and the Nike swoosh...

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AddShoppers: Social Commerce Apps Platform

AddShoppers apps help you boost social revenue, add sharing buttons and provide you with analytics on how social is impacting commerce. AddShoppers helps ecommerce providers leverage social media to...

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Infographic: The Secret Weapons for Better Marketing and Sales

Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation,  predicting customer behavior is much more simple. 95%...

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Infographic: B2B Marketers Find Success With Content Marketing

Every year, the amount of money invested in content marketing strategies seems to be on the rise.  Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer...

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